E-commerce SEO across every major platform
E-commerce SEO touches everything: technical site architecture, collection page strategy, product schema, Merchant Center health, internal linking, and Core Web Vitals. I work across Shopify, WooCommerce, BigCommerce, Magento, and custom builds to grow organic and Shopping traffic.
Common e-commerce SEO challenges
Shallow collection pages
Most stores treat category pages as product grids with no SEO content. That gives up massive ranking opportunity on commercial-intent queries.
Merchant Center disapprovals
Feed errors, GTIN/MPN issues, policy mismatches, and product attribute gaps can kill Shopping visibility overnight.
Slow site, broken Core Web Vitals
E-commerce themes are heavy by default. Without performance work, every Lighthouse score drags ranking and conversion.
The e-commerce growth playbook
Collection page architecture + content
Restructure collection pages with intent-matched content, internal linking, and schema. Each collection becomes a ranking asset.
Product schema + feed health
Product, Review, Brand, and Offer schema deployed cleanly. Merchant Center diagnosed and resolved at the feed level.
Performance + technical SEO
Theme cleanup, image optimization, Core Web Vitals, canonical and pagination strategy. The store works as fast as it should.
Where I focus on this industry
E-commerce case studies
Common e-commerce SEO questions
Ready to grow your e-commerce business?
Send a quick brief — I'll come back with a scoping plan tuned for your industry.