Veterinary / animal hospitalUnited States

Local lead generation for an animal hospital

Local SEOConversion trackingOn-Page SEO

Challenge

Service pages weren't ranking for high-intent local terms; appointment requests weren't being attributed to channel.

Approach

  • On-page optimization across service pages with intent matching
  • Built location and service-area landing pages
  • Implemented appointment-form tracking through GTM and GA4
  • Optimized GBP and added location-specific schema

Outcome

  • More indexed pages and broader keyword coverage
  • Stronger local pack visibility on priority service terms
  • Clear attribution from organic vs. paid for the first time

From untracked enquiries to a clean attribution funnel.

— Ali Haider, SEO & PPC Growth Strategist

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