Dental clinicSydney, Australia

Local SEO + Google Ads for a multi-location dental clinic

Local SEOGoogle AdsConversion tracking

Challenge

Two dental locations with weak map-pack visibility, broken phone-call tracking, and Google Ads spending against poor-fit keywords.

Approach

  • Restructured Google Business Profile categories and rebuilt service-area pages
  • Cleaned tracking via GTM with proper call and form-submission events
  • Restructured Search campaigns by service line; rebuilt match-type strategy
  • Added negative keyword sets and disabled Search Partners after a 30-day test

Outcome

  • Steady map-pack movement on core service queries
  • Significant lift in tracked phone calls month-over-month
  • Lower cost per booked appointment over a 90-day window

Cleaner tracking surfaced the campaigns actually driving bookings.

— Ali Haider, SEO & PPC Growth Strategist

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